Disruptors are, well, disrupting everything. While they may not have the experience or longevity of the gorillas, they are nimble, their solutions are rooted in what work looks like today, and they are (for better or worse) stripping business from the companies that defined what it means to have an IT infrastructure.
Couple this with the changing landscape of the buying committee: This creates a particularly challenging situation for B2B technology marketers. Brands today are struck with the challenge of finding a better way forward that helps them avoid vanilla.
This guide takes a 2,000-foot view of some of the B2B technology marketer’s biggest concerns and offers a case for addressing them by adopting a storied approach to not just content, but content strategy.
Let’s start with what B2B tech marketers have identified as four of their key issues going into 2018...