[rather than using one-off tactics or campaigns]
The nature of an ABM program is to surround multiple people at the accounts you are targeting. This requires a carefully defined cadence and detailed engagement plan to coordinate your effort.
Engage across channels they frequent, in a context that is highly relevant (this information comes from your insights, account mapping and profiles)
The magic of account-based marketing stems from the orchestrated integration of multiple, cross-channel tactics
Timings is everything. Engagement should be defined by audience need rather than marketing milestones
Learning: Buying decisions are made by committees of unique individuals - therefore you need more channels to maximise reach and influence. This is simply not possible through a single channel like email.
Example Engagement Plan Each engagement plan looks different and is uniquely adapted to our clients requirements.
HOW WE HELP ALIAS delivers rigorously planned marketing programs, executing with precision (using our own marketing platform or our client's) across multiple channels - paid, owned, earned.