[through insights and intentional creative]
The magic of ABM comes to life once you understand your audience in the context of their own experience and paint a picture of how that experience could be better. And open their eyes to a new way forward. That is creating value.
To do that you will need to to develop creative purpose-built for ABM:
Insights: gather insights to understand the challenges and opportunities for each account & individual in the decision cycle Perspective: create a personalised perspective giving prospects a new vision of the future (and how your solution can enable it) that they can believe in Conversation Maps: based on the perspective, create points of conversation that tie your value propositions to real value for the customer Creative Purpose-built for ABM: using your perspective and conversation maps, build tailored content that speaks to the individuals in each account (or segment of accounts)
For a practical guide to creating content purpose-built for ABM visit: The Art of Persuasion [eGuide]
How we help We are passionate about creating customer experiences and content based on deep customer insights and presenting the audience with a new, better version of what is possible. We believe this is the true art of persuasion.